Event Branding and Design

  • Client

    International Business Council, Czech Republic

  • Year

    2014

  • Services

    Design, websites

Organizing an event is very demanding process and it requires whole teams to get it all done on time and to fulfill high attendee expectations. We have been selected as a design team to cover complete branding for few international events that has been held all over the Europe and Asia.

01

Logo design

As every event was crafted for different target audience and it was held in different countries and cultures, we were challenged to create complete branding set for each event. Starting point for each event is logo and color scheme where we needed to come with few proposals to be chosen from.

02

Complete branding set

As soon as identity was defined, we have moved to a design of other web and printed materials that were needed to start event organization. We needed to produce “everything visual” for these events including conceptualization and design of materials from invitations, letters, tickets, nametags, banners, event guides…

03

Event Program guide

As every event was crafted for different target audience, each event program guide contained different information related to the event and attendees. Some of them contained interesting facts about the location, important interviews, and opinions on actual topics but all of them had unique look and feel.

04

Responsive website

Each event needed to be covered with the event website that has to offer additional functionality such as event subscription, regular updates on confirmed speakers or agenda, notifications of attendees on any program changes and much more. Each site had to follow design guideline and to be made with style.